How They Choked: Failures, Flops, and Flaws of the Awfully Famous

“Written in a chatty style, full of wit and laugh-out-loud moments.”
- School Library Journal 

“An insightful, informative narrative explaining how these individuals earned a place in history.”
- Kirkus Reviews 

“Bragg’s turn of phrase reveals a knack for capturing the true identity of notorious individuals.”
- BookList

 “Bragg’s texts help our students think across texts, talk back to the texts and leave them hungry for more.”
- Nerdy Book Club 

Everyone makes mistakes. Sometimes, epic failures even lead to super successes . . . sometimes they become deep dark secrets. But remember—to fail is human, to laugh about our shortcomings divine. From Montezuma II’s mistaking a conqueror for a god to Isaac Newton turning from science to alchemy to J. Bruce Ismay’s jumping the lifeboat line on the TitanicHow They Choked knocks fourteen famous achievers off their pedestals to reveal the human side of history.

How They Croaked Fan Videos

Past Not Perfect

If Abe Lincoln had an iPhone he could have tweeted the Gettysburg Address in 8 tweets:

TWEET 1: 4scor&7yrs ago our fathrs brot4th on ths continent a nu nation concevd in librty&dedicatd 2 th prpositon tht al men r cr8d eqal.Now we r ngagd

TWEET 2: ngagd in a gr8 civl war testng wether tht nation or any nation so concevd&so dedicatd cn lg ndur.We r met on a gr8 batle- field of tht war.We

TWEET 3: hav com2dedicat a portion of tht field as a final restng plac4thos who hre gav ther lives tht tht nation mit liv.It is al2gthr fitng&propr

TWEET 4: tht we sould do ths.Bt in a lrgr sens we cn nt dedicat we cn nt consecrat we cn nt hallow ths grnd.Th brav men lvng&dead who strugld hre hav
TWEET 5: conse8td it far abov our poor pwr2ad or detrac.Th wrld wil litl note nor lg rembr wht we say hre bt it cn nevr4get wht thy did hre.It is4us
TWEET 6: th livng rathr2b dedicatd hre2th unfinshd wrk wich thy who foght hre hav thus far so nobly advncd.It is rathr4us2b hre dedicatd 2thegr8 task

TWEET 7: remaing b4us tht frm thes honord dead we tak incresd dvotion2tht caus4wich thy gav th last ful measur of dvotion tht we hre higly resolv tht

TWEET 8: thes dead shalnt hav died n vain tht ths nation undrGshal hv a nu brth of fredm&tht gvrmt of thplebythple4thple shalnt peris frm th urth